India's honest gold-loan
comparison platform.
We built SonaFin because gold-loan rates in India vary by as much as 10% across lenders — yet most borrowers walk into the nearest branch without comparing. We think that's worth fixing.
No paid rankings
Lenders cannot pay to appear higher in results. Every comparison is ranked purely on rate and terms.
No hidden commissions
We do not receive commissions from lenders for loan disbursals. Our only interest is an informed borrower.
RBI-regulated lenders only
Every lender on SonaFin is licensed by the Reserve Bank of India. No NBFCs without RBI registration.
The problem
Gold loans are one of India's most under-compared financial products.
India has over ₹9 lakh crore in household gold — and millions of families use it as collateral every year. Yet interest rates for the same gold, the same weight, and the same purity can differ by 3–10% across lenders in the same city. That gap costs borrowers thousands of rupees a year.
Existing comparison tools either show paid placements, work only with affiliated lenders, or surface rates that aren't actually available at the branch. SonaFin shows you what lenders actually charge — verified from published rate cards.
Why borrowers lose money
- ✕ Nearest-branch bias. Most people borrow from the closest branch without checking rates nearby.
- ✕ Opaque processing fees. Processing fees, foreclosure charges, and LTV caps are rarely disclosed upfront.
- ✕ Rate vs. cost confusion. A low headline rate can carry high hidden charges that make it costlier overall.
- ✕ No easy switch option. Borrowers rarely know they can transfer an existing gold loan to a cheaper lender.
What we built
Three tools. One goal.
Compare Loans
Enter your gold weight and purity. Get a side-by-side comparison of interest rates, processing fees, LTV ratios, and EMI options across every major lender in your pincode.
Compare now →SonaSwitch
Already have a gold loan? SonaSwitch calculates whether switching to a lower-rate lender saves you money after accounting for foreclosure charges and processing fees.
Check savings →Rate Tracker
Gold loan rates change with RBI policy and internal lender decisions. Rate Tracker monitors rates across lenders and lets you set an alert for when rates drop.
Track rates →The company
Built by Finmet Technologies
SonaFin is a product of Finmet Technologies Pvt. Ltd., incorporated in India. We are a fintech company focused on consumer financial transparency in India's secured lending market.
We are not a bank, NBFC, or lender. SonaFin is a gold loan marketplace — we connect borrowers with lenders, but we do not issue loans, hold deposits, or make credit decisions.
Company details
- Legal name
- Finmet Technologies Pvt. Ltd.
- Brand
- SonaFin
- Incorporated in
- India
- Category
- Fintech marketplace
Get in touch
We respond to all support queries within 2 business days. For press and partnership enquiries, please use the same address with the subject line "Press" or "Partnership".
Ready to compare?
Find the best gold loan rate for your gold.
It takes under 2 minutes. No login. No credit check. Just an honest comparison.